Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/322681 
Erscheinungsjahr: 
2005
Schriftenreihe/Nr.: 
Discussion Papers Series No. 05-23
Verlag: 
Utrecht University, Utrecht School of Economics, Tjalling C. Koopmans Research Institute, Utrecht
Zusammenfassung: 
We revisit and test Salop and Stiglitz (1982) Theory of Sales. Equilibrium predictions are that higher consumer storage costs lead to: (1) higher average prices, (2) fewer promotions, and (3) shallower promotions. Empirical estimates of storage cost are developed for approximately 1,000 households using the American Housing Survey (1989), United States Census (1990), and Stanford Market Basket Database (1991- 1993). A test of the key assumption finds consumers with higher storage costs shop more often and purchase smaller quantities per visit; moreover, all three equilibrium predictions are supported. The estimated quantitative effects on shopping frequency and prices are economically important.
Schlagwörter: 
Consumer Behavior
Retail Prices
Price Promotion
Storage Costs
JEL: 
D12
D40
M3
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
674.4 kB





Publikationen in EconStor sind urheberrechtlich geschützt.