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Erscheinungsjahr: 
2021
Quellenangabe: 
[Journal:] Bio-based and Applied Economics (BAE) [ISSN:] 2280-6172 [Volume:] 10 [Issue:] 4 [Year:] 2021 [Pages:] 253-264
Verlag: 
Firenze University Press, Florence
Zusammenfassung: 
This paper analyzes the existing literature on the effect of attribute framing on consumers' attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs. lean or harm vs. benefit. Meta-analysis results for the whole sample indicate that product attributes framed as gains have a higher effect on attitudes and intentions than product attributes framed as losses. Grouping studies by outcome variables, the meta-analysis demonstrates a larger effect size for studies that assess consumer attitude while for studies dealing with consumer intention, the effect size is close to zero and insignificant. We observe from the meta-regression results that the gain frame, the use of interaction terms, a specific product, and a student sample significantly influence consumers' attitudes and intentions.
Schlagwörter: 
attribute framing
food products
meta-analysis
JEL: 
D91
I12
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