Abstract:
Industry 4.0 (I4.0) and Industry 5.0 (I5.0) represent important changes in industrial paradigms. I4.0 is centered on efficiency and competitiveness, and I5.0 adds sustainability, human-centricity, and resilience to the framework. Despite their growing relevance, much of the existing research remains techno-centric, neglecting the sociocultural and institutional forces shaping them. This study investigates how the transition from I4.0 to I5.0 is occurring using an institutional perspective. A qualitative methodology was employed, combining theoretical synthesis and secondary data analysis to develop an integrative model. The proposed model draws on insights from Institutional Theory, Scandinavian Institutionalism, Management Fashion, and Quintuple Helix, emphasizing the role of translation and diffusion in institutionalizing these paradigms. We maintain that both of them are fundamentally discursive, shaped by institutional pressures, shared meanings, and stakeholder interactions. I4.0 already allows for a heterogeneous vision adjusted to different perspectives and stakeholders. I5.0 goes further by responding to criticism about social and environmental issues and introducing resilience, especially after the COVID-19 pandemic and the ongoing climate crisis. As a result, I5.0 aligns with a broader range of actors and interests, increasing its potential for widespread acceptance and long-term impact. This research challenges deterministic views of technology, arguing that this new industrial revolution is not eminently technology-driven but instead emphasizes the central role of discourse and institutional processes in shaping its development.