Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/321222 
Year of Publication: 
2025
Citation: 
[Journal:] Administrative Sciences [ISSN:] 2076-3387 [Volume:] 15 [Issue:] 3 [Article No.:] 78 [Year:] 2025 [Pages:] 1-12
Publisher: 
MDPI, Basel
Abstract: 
The modern literature examines the debate concerning the influence of modern marketing services in schools. In this context, the need arises to evaluate how educational marketing finds resonance in secondary schools and how this is beneficial to the school community. This study examined the mediating role of educational marketing in schools, focusing on whether schools adopt its principles with consideration for the needs of students and parents and whether these efforts have been embraced by the entire school community. Data were collected from 350 teachers who work in public schools in Greece. t-tests were used to test the hypotheses under review. The results detected a strong relationship between modern marketing services and the educational process.
Subjects: 
educational marketing
educational process
marketing services
secondary schools
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Appears in Collections:

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.