Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/319024 
Erscheinungsjahr: 
2024
Quellenangabe: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 12 [Issue:] 1 [Year:] 2024 [Pages:] 60-70
Verlag: 
Aalborg University Open Publishing, Aalborg
Zusammenfassung: 
This paper examines the posturing, positioning and practice of Business Design (BD) at Rotman School of Management, University of Toronto, exploring its evolution since the late 1990s to today. It outlines BD's introduction as a design thinking-lite approach to strategy innovation and its evolution to an experimental design-driven innovation pedagogy for MBA students. A triangulated theoretical foundation combines design principles, innovation theory and management education with the aim to teach and study BD as an innovation management learning construct. The resulting Business Design Method is examined with early findings of its impact, however offers more of a provocation rather than proof of a successful design curriculum for b-schools.
Schlagwörter: 
business design
innovation management
management education
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