Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318900 
Year of Publication: 
2019
Citation: 
[Journal:] Journal of Business Models (JOBM) [ISSN:] 2246-2465 [Volume:] 7 [Issue:] 3 [Year:] 2019 [Pages:] 47-56
Publisher: 
Aalborg University Open Publishing, Aalborg
Abstract: 
Developing a viable business model is crucial when founding a start-up. We present a teaching approach based on business model development in the context of the Gruendungsgarage. Following a blended learning approach, the business model was developed with the aid of a MOOC, a business model workshop and follow-up activities.
Subjects: 
Business model development
entrepreneurship
blended learning
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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