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Erscheinungsjahr: 
2023
Quellenangabe: 
[Journal:] Business Systems Research (BSR) [ISSN:] 1847-9375 [Volume:] 14 [Issue:] 2 [Year:] 2023 [Pages:] 173-189
Verlag: 
Sciendo, Warsaw
Zusammenfassung: 
Objectives: Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts. Methods/Approach: A non-probability convenience sampling technique was used to collect the data from 350 participants. Exploratory and confirmatory factor analyses were used to refine a luxury consumption motive scale. Results: The findings showed price, quality, and investment as rational motivators, and conspicuousness, hedonism, self-identify, and uniqueness, as emotional motivators are extracted as dimensions of the luxury consumption scale, specially fitted for jewellery. Conclusions: The present study makes a significant contribution with regards to creating a unanimous refined scale for luxury consumption motives of jewellery and categorising them into emotional and rational.
Schlagwörter: 
scale refinement
jewellery
luxury consumption
luxury motives
emotional
rational
JEL: 
M3
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