Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/318719 
Authors: 
Year of Publication: 
2020
Citation: 
[Journal:] Business Systems Research (BSR) [ISSN:] 1847-9375 [Volume:] 11 [Issue:] 1 [Year:] 2020 [Pages:] 89-105
Publisher: 
Sciendo, Warsaw
Abstract: 
Background: Mission statements have come to play an important role as tools for organizational value sharing. Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members' mission statements, and whether there are significant differences or not. Methods/Approach: Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld. Results: Frequency test outcomes reveal that "philosophy", "self-concept" and "location" are the predominant components in oneworld, "philosophy" is the primary component in SkyTeam, and "philosophy" and "customer" are the focal components of Star Alliance. According to chi-square tests, Star Alliance members emphasize "customer" more often than others do, and oneworld members highlight "profitability" more often. One-way Anova tests with a post hoc analysis reveal that Star Alliance members cover more components than SkyTeam. Conclusions: The theoretical implication of these findings is that they reveal the existence of unique values among international airline alliances members offering a competitive advantage. As a practical implication, these findings will be helpful for international airline alliances and airline managers for comparative purposes.
Subjects: 
international airline alliance
airline
mission statement
organizational value
content analysis
JEL: 
F23
M1
M16
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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