Abstract (Translated):
The need to go to supermarkets to obtain food for the family was affected by the COVID-19 pandemic; consumption habits were adjusted during sanitary restrictions; The purpose of this study is to identify the relationship between the variables Health Conditions and Perceived Risk with Purchase Intention in supermarket consumers in a period of economic reactivation due to a pandemic. We worked with a sample of 205 supermarket consumers, such as: SAMS Club, Wal-Mart, Aurrera and HEB; located in the State of Tamaulipas, Mexico. An instrument was designed with the existing literature with thirty items and a five-option Likert scale. The Partial Least Squares Method was used for the statistical tests of reliability and validity of the instrument, such as Cronbach's Alpha, Average Variance Extracted and Composite Reliability. Correlation coefficients were identified between variables of the study Health conditions and Perceived Risk with the Purchase Intention, this relationship explains 65.5 % of the proposed study.