Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/312593 
Year of Publication: 
2024
Citation: 
[Journal:] Schmalenbach Journal of Business Research (SBUR) [ISSN:] 2366-6153 [Volume:] 76 [Issue:] 3 [Year:] 2024 [Pages:] 329-356
Publisher: 
Springer, Heidelberg
Abstract: 
Strategic decision-making research has mainly relied on the values-based approach to culture. However, the dynamic constructivist approach to culture has shown that cultural tendencies may also be altered by contingency factors in the decision-making process itself. We theorize based on the appraisal tendency framework as well as the concept of cultural affordances that emotions, such as happiness, can alter the cultural dispositions of managers from Western and East Asian contexts. To test our hypotheses, we conduct a lab-in-the-field experiment with 187 executives from China and Germany, and measure emotions based on participants' psychophysiological skin conductance responses. Our results show that happiness moderates and can even reverse initial cultural dispositions in executives' strategic decision-making behavior. These findings suggest that emotions may be important contingency factors that can alter the initial cultural dispositions of decision makers in the strategy process.
Subjects: 
Cultural differences
Culture
Emotions
Strategic decision making
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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