Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/311472 
Erscheinungsjahr: 
2015
Quellenangabe: 
[Journal:] Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) [ISSN:] 2449-6634 [Issue:] 1 [Year:] 2015 [Pages:] 62-74
Verlag: 
University of Warsaw, Faculty of Management, Warsaw
Zusammenfassung: 
The main objective of this paper is to present and analyse the findings of research which aims to measure the services that a locally-based SME (Small-Medium Enterprise) campus store of a farm school provides to its customers. The examined start-up store is operated by the College students in the context of their entrepreneurship, business and marketing classes. After one year of operation students decided to evaluate the quality of the store's services and measure the customers' satisfaction by applying the well-known SERVQUAL model. The deployment of the model revealed at first the importance of the store know-how to measure services from the consumers' perspective so as to better understand their needs. Secondly, the findings of the research highlighted "Security", "Reliability" and "Empathy" as the most significant dimensions. The findings of this research can help small and medium enterprises to improve the services they provide to their customers by focusing on these three important dimensions.
Schlagwörter: 
Quality of services
SME store
SERVQUAL
farm school
service provision improvement
JEL: 
M30
M31
M39
M00
Persistent Identifier der Erstveröffentlichung: 
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