Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM), Faculty of Management, University of Warsaw

ISSN: 2449-6634

Collection's Items (Sorted by Title in Descending order): 1 to 20 of 62
Year of PublicationTitleAuthor(s)
2022Consumer behavior on the organic fruit and vegetable market: The evidence from PolandPawlak, Joanna; Wróblewska, Wioletta
2022Success and failure rates of new food and non-food products introduced on the marketRutkowski, Ireneusz P.
2022The attitude of children and parents towards children influencersKołaszewska, Izabela; Kacprzak, Agnieszka
2022Designing to attract in an emerging market: Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension productKempen, Elizabeth; Christie, Lorna
2022Value co-creation in public social media at different stages of the new product development process: A case study of a Polish clothes manufacturerPiątkowska, Beata
2022Brand love and brand forgiveness: An empirical study in TurkeyGürce, Merve Yanar; Tosun, Petek; Pektaş, Güzide Öncü Eroğlu
2021Marketing strategies and export performance of fresh produce firms in KenyaNjonjo, Anne; Njeru, Winnie; Kibera, Francis N.; Owino, Joseph
2021Femvertising and its perception by Polish female consumersMacias, Klaudia
2021The impact of advertising appeals on purchase intention for women's fashion products in MalaysiaNur Farihah Bt. Isamudin; Muhammad Tahir Jan
2021Understanding proximity mobile payments adoption in South Africa: A perceived risk perspectiveEksteen, Charlene; Humbani, Michael
2021Predicting consumers' intention to shop online in an emerging market: A COVID-19 perspectiveIslam, Md. Afsarul; Anjum, Nishath; Ahmed, Md. Imran
2021The environmentalist movement in the world and environmental studies in the marketing literatureÖztürk, Bilge Nur
2021The effect of corporate social responsibility on brand awareness: Evidence from the insurance sector in ZimbabweGaura, Kudzaishe Charlotte; Manyanga, Wilbert; Chikazhe, Lovemore
2021The effectiveness of gamification in the online and offline qualitative marketing researchŚcibor-Rylski, Michał
2020Is your purchase intention influenced by irrational factors? An investigation of fashion industryMuhammad Tahir Jan; Ahmed Mohamed Hamed Aly Abouzaid; Nadeem; Hossain, Tashpia
2020Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in CaliforniaSikalidis, Angelos K.; Kristo, Aleksandra S.; Kelleher, Anita H.; Maykish, Adeline
2020Social media content headlines and their impact on attracting attentionJeganathan, Kishokanth; Szymkowiak, Andrzej
2020Conversion attribution: What is missed by the advertising industry? The OPEC model and its consequences for media mix modelingZaremba, Arkadiusz
2020Implementation of green marketing concept through social media activities: A systematic literature reviewNabivi, Elnur
2020Polish young consumers' attitudes towards mobile phone brandsGajda, Dawid
Collection's Items (Sorted by Title in Descending order): 1 to 20 of 62
Browse