Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/310662 
Year of Publication: 
2017
Citation: 
[Journal:] Journal of Accounting and Management Information Systems (JAMIS) [ISSN:] 2559-6004 [Volume:] 16 [Issue:] 1 [Year:] 2017 [Pages:] 199-202
Publisher: 
Bucharest University of Economic Studies, Bucharest
Abstract: 
This pitch research letter (PRL) applies the pitch template developed by Faff (2015) to an academic project on customer loyalty and customer participation in the service recovery process in the hotel industry of Pakistan. The pitch template helped the pitchers to identify the core elements that form the framework of the research project. This PRL provides a brief background about the pitchers and pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself.
Subjects: 
Pitching research
services marketing
service recovery process
hotel industry
Pakistan
JEL: 
L83
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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