Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/308474 
Authors: 
Year of Publication: 
2024
Citation: 
[Journal:] Junior Management Science (JUMS) [ISSN:] 2942-1861 [Volume:] 9 [Issue:] 4 [Year:] 2024 [Pages:] 1994-2023
Publisher: 
Junior Management Science e. V., Planegg
Abstract: 
Germany, the EU's top plastic waste contributor, sees rising demand for single-use packaging, especially in coffee-to-go, takeaway, and food delivery. To promote a sustainable circular economy, Germany amended its packaging law in 2023, mandating gastronomic businesses to offer reusable packaging alternatives. However, consumer acceptance of reusable packaging systems (RPSs), crucial for success, is relatively unexplored. This study examines drivers and barriers to RPS adoption in Germany, offering recommendations for improvement. It includes a literature review, market research, and a representative online survey of 405 participants. A binary logistic regression model identified key adoption factors. Sustainability-focused intrinsic motivations were found to drive acceptance, while time and effort to return packaging pose significant barriers. Overall, the findings emphasize the importance of prioritizing both sustainability and convenience in the design of RPSs to promote consumer adoption. These insights can guide gastronomic businesses, pool system providers, and policymakers to improve RPS design and implementation, fostering public acceptance and adoption in Germany.
Subjects: 
circular economy
consumer acceptance
gastronomic industry
reusable packaging system (RPS)
sustainability
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
Appears in Collections:

Files in This Item:
File
Size
656.19 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.