Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/305951 
Erscheinungsjahr: 
2024
Quellenangabe: 
[Journal:] Global Business & Finance Review (GBFR) [ISSN:] 2384-1648 [Volume:] 29 [Issue:] 1 [Year:] 2024 [Pages:] 85-100
Verlag: 
People & Global Business Association (P&GBA), Seoul
Zusammenfassung: 
Purpose: This study aims to identify controllable factors influencing domestic tourists' revisits, taking into account concerns and desires related to travel to inform domestic tourism marketing strategies. Design/methodology/approach: The study gathered data through a preliminary survey of 930 participants who had visited Jeju Island in February 2022. It utilized analytical methods like factor analysis and structural equation modeling (PLS-SEM) to assess the factors influencing revisits by domestic tourists. Findings: Emotional and cognitive factors significantly influence behavioral intentions, with the perceived risk of the pandemic having a paradoxical effect, positively impacting attitudes and revisit intentions despite stimulating negative emotions and anxiety among tourists, consistent with the observed surge in domestic tourist numbers on Jeju Island. Research limitations/implications: Limitations of this study include distinguishing between motivations for domestic and international tourism in crisis situations and highlighting the importance of conducting in-depth socio-demographic analyses for better understanding. This study identifies travel motivations within specific cultural groups and informs destination management and tourism resource development strategies. Originality/value: This study's innovative blend of the S-O-R model and Theory of Reasoned Action provides key insights into tourist behavior. The findings on Jeju Island's resilience as a domestic tourist destination during the COVID-19 pandemic have crucial implications, emphasizing the need for ongoing efforts to enhance tourists' experiences and adapt to changing external factors in the tourism industry.
Schlagwörter: 
Travel motivation
Revisit intention
Post COVID-19
Stimulus-Organism-Response model
Theory of Reasoned Action
Persistent Identifier der Erstveröffentlichung: 
Creative-Commons-Lizenz: 
cc-by-nc Logo
Dokumentart: 
Article

Datei(en):
Datei
Größe
386.73 kB





Publikationen in EconStor sind urheberrechtlich geschützt.