Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/286651 
Year of Publication: 
2021
Citation: 
[Journal:] CES Working Papers [ISSN:] 2067-7693 [Volume:] 13 [Issue:] 2 [Year:] 2021 [Pages:] 149-158
Publisher: 
Alexandru Ioan Cuza University of Iasi, Centre for European Studies, Iasi
Abstract: 
This paper starts from the assumption that in our current world, dominated by fast-paced changes, culture has acquired increasing prominence, which is likely to affect interpersonal and business relationships alike. Therefore, relying on a number of cultural patterns (high and low context cultures, collaborative and individual cultures and polychronic and monochronic cultures (Hall, 1990, 1997; Moll, 2012), we aim to provide an overview of the dynamics of cultural differences and similarities between Europe and Asia, with a focus on the business environment. Thus, arguing language proficiency does not necessarily ensure successful (business) interaction, we will be analysing a number of elements involved in business communication (e.g. the way in which individuals in a particular culture relate to time or how they position themselves within a group). More precisely, we will be looking into the ways in which people think, negotiate, and manage conflict, in an attempt to identify the various elements that drive specific behaviours and account for cultural expectations and assumptions.
Subjects: 
cultural patterns
high & low context
collaborative & individual
polychronic and monochronic
Europe vs. Asia
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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