Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/286233 
Erscheinungsjahr: 
2021
Quellenangabe: 
[Journal:] Revista de Métodos Cuantitativos para la Economía y la Empresa [ISSN:] 1886-516X [Volume:] 31 [Year:] 2021 [Pages:] 347-362
Verlag: 
Universidad Pablo de Olavide, Sevilla
Zusammenfassung (übersetzt): 
The article aims to analyze, if the decision to change the banks present significant differences between women and men.For the purpose, a general survey distributed to 209 people was used, inspired by the one conducted by the University of Michigan on the consumer confidence index. As explanatory variables, the following are determined: the current banking situation, the current financial situation, the degree of profitability of banking products, the retrospective banking situation and the prospective banking situation. The study methodology used is based on an econometric model estimated logit model from the surveys collected. The main conclusion is that there are significant differences between women and men in the decision to change or remain in their bank being the most conservative and risk-averse women.
Schlagwörter: 
gender
bank confidence
loyalty
econometric model
behavior
JEL: 
C01
D14
I31
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