Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/278100 
Year of Publication: 
2023
Citation: 
[Journal:] International Journal of Management, Economics and Social Sciences (IJMESS) [ISSN:] 2304-1366 [Volume:] 12 [Issue:] 3 [Year:] 2023 [Pages:] 249-278
Publisher: 
IJMESS International Publishers, Jersey City, NJ
Abstract: 
Prior studies have paid relatively little attention to the mechanisms that underpin how the organizational good intentions perceived by customers (including customer perceived justice and support) may result in customers engaging in voluntary behaviors (i.e., customer citizenship behaviors [CCBs]). Thus, drawing upon the theories of social exchange, organizational support, and social identity as well as the stimulus-organism-response framework, this study aimed to examine the mediating roles of two vital relational elements (customer-based brand reputation [CBR] and customer affective commitment [CAC]) in the relationships between customer perceived justice (CPJ), customer perceived support (CPS) and target-based CCBs (helping, advocacy, tolerance, and feedback) in the smartphone after-sales service field. The data were gathered from 284 Egyptian customers using a survey questionnaire, and the proposed model was analyzed via SEM using AMOS software. The findings suggest that CBR plays a mediating role in the relationship between CPJ and two dimensions (i.e., advocacy and tolerance) of target-based CCBs. Moreover, CAC plays a mediating role in the relationship between CPS and three dimensions (i.e., helping, advocacy, and feedback) of target-based CCBs. This study's results enrich the literature on after-sales services and target-based CCBs by identifying how CPJ and CPS motivate CCBs through CBR and CAC.
Subjects: 
Perceived procedural justice
customer perceived support
customer citizenship behaviors
customer-based brand reputation
customer affective commitment
JEL: 
M31
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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