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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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2021
On the Potential of Dialogs in Advertising
In: volume: 38, 2021, issue: 2, p. 36-45
Strelow, Enrique
;
Talke, Katrin
;
Heitmann, Mark
2021
Die rechtliche Seite des Marketingmanagements – Aktuelle Aspekte
In: volume: 38, 2021, issue: 2, p. 62-68
Bieger, Thomas
;
Müller-Chen, Markus
;
Klumbies, Aristid
2021
Towards Perpetual Brand-Consumer Relationships
In: volume: 38, 2021, issue: 2, p. 28-35
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
2021
Näher am Menschen - Wie die "Sentiment"-Kommunikation der Deutschen Telekom die Wirkung der Marke stärkt
In: volume: 38, 2021, issue: 2, p. 46-53
Engelhardt, Alexander
2021
Marketing Review St.Gallen, Ausgabe 2/2021: Die neue Welt der Markenkommunikation
In: volume: 38, 2021, issue: 2,
Universität St. Gallen - Institut für Marketing
2021
Was wir noch nicht über Employer Branding wissen
In: volume: 38, 2021, issue: 2, p. 20-27
von Walter, Benjamin
2021
A Contemporary Approach to Holistic Brand Communication
In: volume: 38, 2021, issue: 2, p. 10-18
Leimert, Hannah
;
Scharfenberger, Philipp
;
Tomczak, Torsten
2021
Robo Homecoming: Customization to Curb Uniqueness Threat
In: volume: 38, 2021, issue: 2, p. 54-61
Burghartz, Pia
2021
Über die Wirksamkeit von Marketing in der neuen Welt der Markenkommunikation
In: volume: 38, 2021, issue: 2, p. 6-9
Naef, Stefan
;
Gollnhofer, Johanna Franziska
;
Fuchs, Matthias
Author
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Bieger, Thomas
1
Burghartz, Pia
1
Engelhardt, Alexander
1
Fuchs, Matthias
1
Gollnhofer, Johanna Franziska
1
Heitmann, Mark
1
Klumbies, Aristid
1
Leimert, Hannah
1
Müller-Chen, Markus
1
Naef, Stefan
.
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