Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276136 
Authors: 
Year of Publication: 
2021
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 38 [Issue:] 2 [Year:] 2021 [Pages:] 54-61
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Firms are increasingly offering autonomous domestic products (ADPs), but consumers often resist adoption. This paper suggests that when consumers feel threatened in their sense of uniqueness, they may reject ADPs. Compelling experimental evidence shows that this is the case, and that rejection may be counteracted by customization.
Document Type: 
Article

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