Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/273360 
Title (translated): 
Analysis of the significance of employer branding in generations Y and Z
Authors: 
Year of Publication: 
2023
Series/Report no.: 
Rosenheim Papers in Applied Economics and Business Sciences No. 6/2023
Publisher: 
Technische Hochschule Rosenheim, Rosenheim
Abstract: 
It's an experiment! This paper explores how ChatGPT can be used in accounting and reporting to automate routine tasks, increase efficiency, and better understand financial data. The creation of the paper itself was done with the help of ChatGPT, i.e., significant parts of this text were created by the AI and then edited and completed by the author in terms of content and language. On the one hand, this is intended to show the potential of the application in practice and to make it clear that dealing with the tools of AI will be indispensable in the future, but on the other hand, the risks and concerns are also addressed.
Subjects: 
ChatGPT
Artificial intelligence
Chatbot
Accounting
Appendix
Auditing
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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