Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/266431
Year of Publication: 
2022
Citation: 
[Journal:] Harvard Business Review [ISSN:] 0017-8012 [Issue:] Forthcoming [Publisher:] Harvard Business Publishing [Place:] Brighton, Mass. [Year:] 2022
Publisher: 
Harvard Business Publishing, Brighton, Mass.
Abstract: 
Inflation is painful, for firms, customers, employees, and society. But careful study of periods of hyperinflation point to ways that firms can adapt. In particular, companies need to think about how to change prices regularly and cheaply — because constant price changes can ultimately be very, very expensive. And they should consider how to communicate those price changes to customers. Providing clarity and predictability can increase consumer trust and help firms in the long run.
Subjects: 
Inflation
Hyperinflation
Pricing
Price Setting
Price Adjustment
Menu Cost
Cost of Price Adjustment
Implicit Contract
Long Term Relationship
JEL: 
E31
L16
M30
Document Type: 
Article
Document Version: 
Manuscript Version (Preprint)
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