Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/260661 
Year of Publication: 
2019
Citation: 
[Journal:] International Journal of Technology for Business (IJTB) [ISSN:] 2644-5085 [Volume:] 1 [Issue:] 2 [Publisher:] Springwish Publisher [Place:] Bratislava [Year:] 2019 [Pages:] 24-33
Publisher: 
Springwish Publisher, Bratislava
Abstract: 
This paper sought to conceptualize the adoption of market segmentation strategy in the design of efficient housing program affordability criteria in Nigeria. Affordability of housing is a critical issue facing the actualization of the basic human need for shelter in a developing nation, such as Nigeria. This article drew from some previous market segmentation studies to develop a conceptual model of housing program affordability criteria that incorporates the process of market segmentation in the design and implementation of housing program affordability criteria. The conceptual model presented in this paper, provides a unique, pragmatic and helpful structure, for understanding how multiple affordability criteria that reflect the needs of target segments of a housing program could be developed and implemented using market segmentation strategy.
Subjects: 
Market Segmentation
Housing Affordability
Housing Needs
Housing Program
Market Segment-Driven
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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