Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/239760 
Year of Publication: 
2016
Citation: 
[Journal:] Administrative Sciences [ISSN:] 2076-3387 [Volume:] 6 [Issue:] 1 [Publisher:] MDPI [Place:] Basel [Year:] 2016 [Pages:] 1-23
Publisher: 
MDPI, Basel
Abstract: 
In the context of the larger sustainability discourse, "sufficiency" is beginning to emerge as a new value throughout Western societies, and the question asked in this article is: Can we observe and conceptually identify opportunities to link successful business strategies of incumbents to principles of sufficiency? Thus, how feasible is sustainable entrepreneurship for incumbents? In this paper, a conceptual approach is developed combining insights from sociology, transition research, management and sustainable entrepreneurship research with a focus on narratives as a translation mechanism in situations where tensions emerge between corporate narratives and unexpected societal trends, e.g., the emergence of sufficient lifestyles. It will be shown that even though these are still a niche phenomenon, a focus on corporate narratives is an important element in understanding the role of incumbents in transitions to sustainability.
Subjects: 
incumbents and sufficiency
corporate narratives
dilemma management
sustainability transitions
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article
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