Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/233853 
Year of Publication: 
2021
Publisher: 
ZBW - Leibniz Information Centre for Economics, Kiel, Hamburg
Abstract: 
This research report describes attitudes, preferences and usage behavior of the population regarding social media pages of hospitals. For this purpose, the results of a quantitative survey (N=1,547) in the DACH region (Germany, Austria, Switzerland) are presented and explained.
Subjects: 
social media
hospitals
digital health
preferences
usage behavior
Facebook
Twitter
Instagram
LinkedIn
XING
YouTube
Document Type: 
Research Report
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