Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/230882
Authors: 
Frenger, Monika
Follert, Florian
Richau, Lukas
Emrich, Eike
Year of Publication: 
2019
Series/Report no.: 
Diskussionspapiere des Europäischen Instituts für Sozioökonomie e.V. No. 32
Abstract: 
Transfermarkt.de's market value (transfermarkt value) is a topic that is discussed very often in sports economics. Based on existing literature, we assume that the Transfermarkt value is a function of different input parameters, such as player characteristics, player performance, player presentation and team performance. This paper analyzes the relationship between a player's social media activity and his market value based on transfermarkt.de. Based on a dataset of 600 players from the German Bundesliga, we find that Instagram activity has a significant impact on a player's market value. On the basis of this result, we discuss several implications for professional football players on the one hand and for clubs on the other. The paper opens up a new dimension of economic research in professional football, namely, the sport economic significance of social media.
Subjects: 
Market Value
Transfermarkt.de
Social Media
Football
Instagram
Facebook
Twitter
Marktwert
Fußball
JEL: 
D46
Z20
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/3.0/de/
Document Type: 
Working Paper

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