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Kompletter Metadatensatz
DublinCore-Feld | Wert | Sprache |
---|---|---|
dc.contributor.author | Bandulet, Martin | en |
dc.date.accessioned | 2009-01-29T15:09:04Z | - |
dc.date.available | 2009-01-29T15:09:04Z | - |
dc.date.issued | 2005 | - |
dc.identifier.uri | http://hdl.handle.net/10419/22798 | - |
dc.description.abstract | The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment. | en |
dc.language.iso | eng | en |
dc.publisher | |aUniversität Augsburg, Institut für Volkswirtschaftslehre |cAugsburg | en |
dc.relation.ispartofseries | |aVolkswirtschaftliche Diskussionsreihe |x275 | en |
dc.subject.jel | L86 | en |
dc.subject.jel | D62 | en |
dc.subject.jel | D8 | en |
dc.subject.ddc | 330 | en |
dc.subject.keyword | Advertising | en |
dc.subject.keyword | Externalities | en |
dc.subject.keyword | Internet Portals | en |
dc.title | On the Efficiency of Spam Mailing and Portal Advertising | - |
dc.type | Working Paper | en |
dc.identifier.ppn | 491212933 | en |
dc.rights | http://www.econstor.eu/dspace/Nutzungsbedingungen | en |
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