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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Institut für Versicherungswirtschaft, Universität St.Gallen
Lehrstuhl für Management im Gesundheitswesen, School of Medicine, Universität St.Gallen
Schweizerisches Institut für Aussenwirtschaft und Angewandte Wirtschaftsforschung (SIAW-HSG), Universität St.Gallen
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Results 1-8 of 8.
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Year of Publication
Title
Author(s)
2016
Potenziale von Mobile Marketing erkennen & nutzen
Nagengast, Liane
;
Rudolph, Thomas
;
Bassett, Melanie
;
Nitsch, Frauke
2017
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
Rudolph, Thomas
;
Bischof, Severin Friedrich
;
Böttger, Tim
;
Weiler, Natalie
2021
Dynamisches Preismanagement im Handel - Handlungsempfehlungen für eine faire Preisgestaltung
Rudolph, Thomas
;
Steiner, Daniel
;
Scheidegger, Gianluca
2017
Disruptive Veränderungen im Handel erfolgreich managen
Rudolph, Thomas
;
Schweizer, Markus
2020
Taktiken für rentables Omni-ChannelManagement
Metzler, Thomas
;
Rudolph, Thomas
;
Linzmajer, Marc
2021
Employee Inspiration in Retailing: Opportunities and Risks
Rudolph, Thomas
;
Neumüller, Kathrin
;
Kleinlercher, Kristina
2021
Kundensegmentierung für eine nachhaltige und gesunde Ernährung
Rudolph, Thomas
;
Kralle, Nora
;
Eggenschwiler, Matthias
2019
The Dose Makes the Poison - Dynamic Pricing Strategies and Their Influence on Consumers
Rudolph, Thomas
;
Scheidegger, Gianluca
;
Barth, Elias
;
Linzmajer, Marc
Author
2
Linzmajer, Marc
2
Scheidegger, Gianluca
1
Barth, Elias
1
Bassett, Melanie
1
Bischof, Severin Friedrich
1
Böttger, Tim
1
Eggenschwiler, Matthias
1
Kleinlercher, Kristina
1
Kralle, Nora
1
Metzler, Thomas
.
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