Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/276054 
Year of Publication: 
2019
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 36 [Issue:] 5 [Year:] 2019 [Pages:] 22-31
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
To study price dynamics of the Swiss online retail market, prices of 1200 products from 299 retailers were observed for 50 days. The authors identified four dynamic pricing strategies, compared the price changes of pure online and cross-channel retailers and measured how dynamic pricing influences retailers' value for money ratings.
Document Type: 
Article

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.