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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Institut für Versicherungswirtschaft, Universität St.Gallen
Lehrstuhl für Gesundheitsökonomie, -Politik und -Management, School of Medicine, Universität St.Gallen
Schweizerisches Institut für Aussenwirtschaft und Angewandte Wirtschaftsforschung (SIAW-HSG), Universität St.Gallen
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Author(s)
2020
The Blockchain's Impact on Digital Marketing Platforms
Hahn, Alexander
;
Knackstedt, Timo
;
Sandner, Philipp
2019
Kunde-MarkenInteraktion durch Chatbots
Hahn, Alexander
;
Klug, Katharina
2022
«Golden Crowd» – Engaging the Users That Deliver on Your Crowdsourcing Goals
Bilgram, Volker
;
Hahn, Alexander
;
Füller, Johann
2018
Affective Computing - Potenziale für empathisches digitales Marketing
Hahn, Alexander
;
Maier, Marco
2021
Digitale Empathie von Conversational Interfaces - Wie sich automatisierte Interaktionen mit Chatbots empathisch gestalten lassen
Klug, Katharina
;
Hahn, Alexander
Author
2
Klug, Katharina
1
Bilgram, Volker
1
Füller, Johann
1
Knackstedt, Timo
1
Maier, Marco
1
Sandner, Philipp
year of Publication
1
2022
1
2021
1
2020
1
2019
1
2018