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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Institut für Versicherungswirtschaft, Universität St.Gallen
Lehrstuhl für Gesundheitsökonomie, -Politik und -Management, School of Medicine, Universität St.Gallen
Schweizerisches Institut für Aussenwirtschaft und Angewandte Wirtschaftsforschung (SIAW-HSG), Universität St.Gallen
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Year of Publication
Title
Author(s)
2016
Location-Based Advertising: Privacy Concerns No Big Deal
Schade, Michael
;
Piehler, Rico
;
Warwitz, Claudius
;
Burmann, Christoph
2016
When, Why and How Consumers Seek to Protect their Privacy
Bues, Mirja
;
Pixa, Laura
2016
Customer Storytelling: Kunden erzählen Geschichten – das Marketing misst Zahlen
Stauss, Bernd
2016
Der digitale Vertriebsprozess - Wie Content Marketing und Marketing Automation den Kunden wieder ins Zentrum rücken
Hinden, Hansjörg
2016
Stay Tuned! Assessing the Effectiveness of Social Media Video Ads
Schmidt, Steffen
;
Thölke, Andreas
;
Langner, Sascha
;
Reiter, Philipp
;
Hennigs, Nadine
;
Schießl, Michael
2016
Knife edge? Switzerland as a base for multinational companies as relations worsen with the European Union
Evenett, Simon J.
2016
Comment on "Hosting multinationals: Economic and fiscal implications"
Keuschnigg, Christian
2016
Schalke 04: Die Königsblauen stehen für pure Emotion
Jobst, Alexander
;
de Bellis, Emanuel
2016
Comment on "The historical origins of the safe haven status of the Swiss franc"
Straumann, Tobias
2016
Marketing Review St.Gallen, Ausgabe 1/2016: Storytelling in Marketing & Sales
Universität St. Gallen - Institut für Marketing
Author
4
Wortmann, Christoph
3
Eling, Martin
2
Belz, Christian
2
Burmann, Christoph
2
de Bellis, Emanuel
2
Evenett, Simon J.
2
Foellmi, Reto
2
Kirn, Friedrich M.
2
Krämer, Andreas
2
Langner, Sascha
.
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