Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/275851 
Year of Publication: 
2016
Citation: 
[Journal:] Marketing Review St.Gallen [ISSN:] 1865-7516 [Volume:] 33 [Issue:] 3 [Year:] 2016 [Pages:] 10-21
Publisher: 
Thexis Verlag, St.Gallen
Abstract: 
Advanced web technologies, especially social media channels, provide branding opportunities for companies to promote their brands for superior customer appeal. The present work shows the result of a real use case regarding the visibility and interaction performance of auto-play vs. click-to-play ads in affecting customers' mind.
Document Type: 
Article

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