Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/224853
Authors: 
Fernández-Bonilla, Fernando
Year of Publication: 
2020
Series/Report no.: 
ITS Online Event, 14-17 June 2020
Abstract: 
This paper studies how to calculate the propensity of individuals to participate in e-commerce, studying the variables that affect costumers at the time of the online transactions and how to modify their inclination to it, being the most relevant variables socioeconomic and those which are related to the personal abilities of individuals, being one of the most important the e-Trust, variable of special importance in this business and that influences not only on buying or not, but also on how they relate to the bidders. In order to do this study, a Logit model is used.
Subjects: 
e-commerce
e-trust
Internet
Logit
consumers
JEL: 
C01
C25
D12
L81
L86
Document Type: 
Conference Paper
Appears in Collections:

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.