Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/223217
Authors: 
Meurer, Tobias
Volkmann, Michael
Year of Publication: 
2020
Series/Report no.: 
Kölner Schriftenreihe International Management No. 1
Abstract: 
The increasing public awareness of business related impacts on environmental and social well-being, be it positive or negative, are nowadays key drivers of corporate success. Internal and external business environments exert pressure and force transparency as well as responsible action in terms of resolving environmental and social impacts. In line with this, Porter and Kramer regard business behaviour that addresses societal needs and challenges, as the "new way to achieve economic success". However, whereas some companies "remain trapped in an out-dated approach to value creation" and restrict their CSR commitment to the compliance with governmental regulation, others proactively address stakeholder needs. By addressing these needs, companies can benefit from grasping the opportunity of enhanced cost efficiency and lowered risk or gaining competitive advantages through establishing unique value propositions, in a way that meets stakeholder demands. Apart from that, CSR performance can be seen as powerful tool to successfully influence stakeholder perceptions in terms of reputation, and thus an exceptional source of value creation. In addition to this, organisations can profit from win-win-win situations related to syncretic value creation by means of partnering with stakeholders. (...)
Subjects: 
CSR
Measuring Corporate Social Responsibility
Value creating
Corporate Social Responsibility
Wertschöpfung
Persistent Identifier of the first edition: 
Document Type: 
Research Report

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