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1989
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[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 20 [Issue:] 3 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1989 [Pages:] 129-133
Verlag: 
African Online Scientific Information Systems (AOSIS), Cape Town
Zusammenfassung: 
Despite concern among motor vehicle manufacturers about the relationship between their franchised dealers and new vehicle owners regarding servicing/repairs, very little empirical research has been done to investigate the post-purchase perceptions of new vehicle owners. Research studies conducted in America found that the expiry of the warranty on a new motor vehicle resulted in a major shift away from franchised dealers for servicing/repairs once the warranty had expired and that the older the vehicle became, the higher the probability that it would not be serviced by a franchised dealer. Information gathered from a random sample of new vehicle owners suggests that these conclusions also hold true for the South African situation, despite a high degree of satisfaction expressed with under-warranty servicing.
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