Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/217978 
Year of Publication: 
1987
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 18 [Issue:] 4 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1987 [Pages:] 223-227
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract (Translated): 
The objective of this study was to determine whether there is a relationship between the personality dimensions of consumers and the relative importance that they attach to evaluation criteria when buying a motor vehicle. The sample consisted of 181 white consumers mainly from metropolitan areas. The measuring instruments used in this study were a questionnaire relating to buyers of new and used cars, and the South African Personality Questionnaire. To establish the relationship between the relative importance consumers attach to evaluation criteria and their personality traits, Pearson's product moment correlation coefficient technique was used. Only 21 of the 325 correlations were significant at the 0,01 level.
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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