Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/215719 
Erscheinungsjahr: 
2019
Quellenangabe: 
[Journal:] Journal of Applied Leadership and Management [ISSN:] 2194-9522 [Volume:] 7 [Publisher:] Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology [Place:] Kempten [Year:] 2019 [Pages:] 19-30
Verlag: 
Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, Kempten
Zusammenfassung: 
Research questions: What are the perceived risks factors that affect the consumer decisionmaking process in Sub-Saharan Africa? Are perceived risks useful predictor of the price acceptance of products in anti-counterfeit packaging? Methods: Empirical study with a strong focus on Sub-Saharan Africa based on 407 online consumer interviews about their risk perception for specific counterfeit product categories and their price acceptance of products in anticounterfeit packaging. Results: Although the analysis shows that perceived risks occur in the consumer decision-making process in Sub-Saharan Africa, there is no relationship between the perceived risks associated with counterfeit products occurring and the price acceptance of products in anti-counterfeit packaging.
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