Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/208048 
Year of Publication: 
2019
Series/Report no.: 
Discussion Paper No. 148
Publisher: 
Ludwig-Maximilians-Universität München und Humboldt-Universität zu Berlin, Collaborative Research Center Transregio 190 - Rationality and Competition, München und Berlin
Abstract: 
Ambition as the desire for personal achievement is an important driver of behavior. Using laboratory experiments, we study the role of social influence on ambition in two distinct domains of achievement, namely performance goals and task complexity. In the first case, participants set themselves a performance goal for a task they have to work on. The goal is associated with a proportional bonus that is added to a piece rate if the goal is reached. In the second case, they choose the complexity of the task, which is positively associated with the piece rate compensation and effort. In both cases we test whether observing peer choices influences own choices. We find strong evidence of peer effects on performance goals. In contrast, we find no support for peer effects on the choice of task complexity.
Subjects: 
Peer effects
ambition
goal setting
task difficulty
laboratory experiment
JEL: 
C91
D83
D91
I24
M5
Document Type: 
Working Paper

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