Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/206836
Authors: 
Bergen, Mark
Ritson, Mark
Dutta, Shantanu
Levy, Daniel
Zbaracki, Mark
Year of Publication: 
2003
Citation: 
[Journal:] European Management Journal [ISSN:] 0263-2373 [Volume:] 21 [Issue:] 6 [Pages:] 663-669
Abstract: 
Despite its centrality to the topic, very little attention has been paid to the topic of price changes. Indeed, for the most part, organisations operate under the myth of costless price changes. This article broadens the definition of the costs of changing price and then presents strategic recommendations for improving the way in which prices are changed within organisations.
Subjects: 
Pricing
price setting
price adjustment
cost of price adjustment
price change management
investment in pricing processes
supply chains
customer costs of price adjustment
JEL: 
M31
M10
M20
L11
L16
E31
D40
D20
Published Version’s DOI: 
Document Type: 
Article
Document Version: 
Accepted Manuscript (Postprint)

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