Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/206548
Authors: 
Dutta, Shantanu
Bergen, Mark
Levy, Daniel
Ritson, Mark
Zbaracki, Mark
Year of Publication: 
2002
Citation: 
[Journal:] MIT Sloan Management Review [ISSN:] 1532-9194 [Volume:] 43 [Year:] 2002 [Issue:] 3 (April 15, 2002) [Pages:] 61-66
Abstract: 
Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a matter of good tactics. By investing in specific areas of organizational capital, they’ve made it a strategic weapon that competitors can only envy.
Subjects: 
Pricing
Strategy
Human Capital
Social Capital
Marketing
Systems Technology
JEL: 
M10
M21
M31
L23
L26
E31
L11
Document Type: 
Article
Document Version: 
Accepted Manuscript (Postprint)

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