Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/198376 
Year of Publication: 
2015
Citation: 
[Journal:] CES Working Papers [ISSN:] 2067-7693 [Volume:] 7 [Issue:] 2 [Publisher:] Alexandru Ioan Cuza University of Iasi, Centre for European Studies [Place:] Iasi [Year:] 2015 [Pages:] 241-255
Publisher: 
Alexandru Ioan Cuza University of Iasi, Centre for European Studies, Iasi
Abstract: 
The purpose of the research is to investigate the Romanian online customers’ perception as regards to the process of buying products from the Internet. The research objectives are: (1) to identify the advantages and disadvantages of buying from the Internet; (2) to identify the reasons of buying from the Internet; (3) to identify the reasons of frequently buying from the same website. We employed a qualitative research method, based on depth interviews. It is an exploratory and instrumental research. The sample is represented by 30 Romanian online customers who frequently buy products from a specific website. The results show that the most important reasons for online shopping are: space accessibility, access convenience, evaluation convenience, delivery convenience, time saving and money saving. The motivations for repeating the purchase from the same website are: product quality, product diversity, quick delivery, easy to use, recommendations, good deals, safety, reputation and interactivity.
Subjects: 
loyalty
depth interview
online buying
advantages
disadvantages
JEL: 
M31
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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