Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/194520
Authors: 
Platania, Marco
Platania, Silvia
Santisi, Giuseppe
Year of Publication: 
2016
Citation: 
[Journal:] Wine Economics and Policy [ISSN:] 2212-9774 [Volume:] 5 [Year:] 2016 [Issue:] 2 [Pages:] 87-95
Abstract: 
The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be perceived by the customer's senses, and each stimulus offers many variable options. Mehrabian and Russell's framework specifies that individuals react to their environment along at least three dimensions: Pleasure, Arousal, and Dominance (PAD). Dismissing (avoidance) and approaching are the behavioral responses of the consumer to these dimensions. There were 130 responding participants in the store. The relationship between emotions stimulated in the store and behavioral responses, which was mediated by environmental stimuli, were central in the results.
Subjects: 
Atmosphere
Consumers
Emotions
Purchase
Wine
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article
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