29th European Regional Conference of the International Telecommunications Society (ITS): "Towards a digital future: Turning technology into markets?", Trento, Italy, 1st - 4th August 2018
Established organisations seek to reinvent or enhance their business models at a time when the rate of innovation accelerates and a transformation, such as the current digital transformation, drives the global economic environment. Design Thinking (DT) is a new methodology that has been hailed as a method to identify, understand and solve dynamic business issues. This paper investigates how the DT methodology supports an organization in finding new ways of creating, delivering, and capturing digital business value in dynamic environments. After determining the characteristics of business model creation in dynamic environments, we demonstrate how the Design Thinking methodology can guide an organisation through a digital transformative process to capture digital business value.