The development of tourism in any area cannot be imagined without its planning, which must be preceded by valorization of tourism resource potential that is located in the area. Valorization is actually the second step that is done after taking inventory of tourism resources in the area. Tourist valorization is one of the most important and most complex issues in the theory and practice of tourism, which involves a qualitative and quantitative assessment of the value of tourism resources and at the same time is the most important stage in the planning of spatial development of tourism, which is exclusively important when it comes to areas that are not developed like a traditional tourism is. The subject in this paper is location i.e. a location that encompasses the region of Eastern Macedonia, for which valorization is made in order to get the real value of tourism resources and to recognize their importance as a tourist motives.