Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/169195 
Erscheinungsjahr: 
2017
Quellenangabe: 
[Journal:] SPOUDAI - Journal of Economics and Business [ISSN:] 2241-424X [Volume:] 67 [Issue:] 1 [Publisher:] University of Piraeus [Place:] Piraeus [Year:] 2017 [Pages:] 71-80
Verlag: 
University of Piraeus, Piraeus
Zusammenfassung: 
The aim of the paper is to present a conceptual framework which explores the application of relationship marketing in the maritime sector and especially the factors affecting shipping companies and ship-brokers' partnerships. In particular, this survey illustrates the relations among opportunism, affective and calculative commitment and trust. A special survey instrument was developed and tested with Exploratory Factor and Regression Analyses. Data from 109 ship-brokers were collected through personal interviews. The results finally indicated that the three constructs named affective commitment; calculative commitment and trust are statistically significant for opportunism. Based on the fact that there are few publication literature exploring the principles of relationship marketing in the maritime sector, this pape aims to find out how the above mentioned constructs are linked. On the other hand, practitioners are interested in getting informed about the collaborations between shipping companies - shipbrokers in order to lead to more focused and structured partnerships.
Schlagwörter: 
Shipping B2B Marketing
Opportunism
Trust
Commitment
JEL: 
M1
M3
L9
Dokumentart: 
Article

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