Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/168666 
Erscheinungsjahr: 
2009
Quellenangabe: 
[Journal:] Amfiteatru Economic Journal [ISSN:] 2247-9104 [Volume:] 11 [Issue:] 26 [Publisher:] The Bucharest University of Economic Studies [Place:] Bucharest [Year:] 2009 [Pages:] 270-276
Verlag: 
The Bucharest University of Economic Studies, Bucharest
Zusammenfassung: 
For each product or service, the area of the circle represents the value of its sales. The BCG (Boston Consulting Group) matrix thus offers a very useful map of the organization's service strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows. The criteria function concept consists of transforming the criteria function (CF) in a qualityeconomical matrix MQE. The levels of prescribing the criteria function were obtained by using a composition algorithm for three vectors:T vector – technical parameters’ vector (ti);E vector – economical parameters’ vector (ej) and P vector – weight vector (p1).
Schlagwörter: 
quality management
services
BCG Matrix Method
materials industry
JEL: 
L25
Creative-Commons-Lizenz: 
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Dokumentart: 
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