Firms of traditional sectors as artistic ceramic have occupied a marginal position in the literature about innovation, despite its relevance in the production and employment in the sectors and places where are located. But even in these industries it is possible to find innovative firms that can be a driver of their sectors and local environments. To analyze the characteristics of the innovations generated in seven selected firms of artistic ceramic sector -with different specializations and locations- and the drivers of their innovation process is the aim of the research that it is summarized in this article. The main conclusions are that, in this sector, the innovation is a result of the interaction among different actors in search of the tacit knowledge transmission and is underlined that the handcrafter attitude is determinant in the new skills absorption. Therefore, it is recommended a public action for fostering the actors' interaction.
ceramics mature sectors innovation determinants of innovation