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Results 151-160 of 257.
Year of PublicationTitleAuthor(s)
2022The attitude of children and parents towards children influencersKołaszewska, Izabela; Kacprzak, Agnieszka
2021Understanding proximity mobile payments adoption in South Africa: A perceived risk perspectiveEksteen, Charlene; Humbani, Michael
2022Designing to attract in an emerging market: Applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension productKempen, Elizabeth; Christie, Lorna
2015Gender differences in mall shopping: A study of shopping behaviour of an emerging nationSohail, M. Sadiq
2019Influencers on Instagram and YouTube and their impact on consumer behaviourMłodkowska, Bianka
2016Customer perceived value towards convenience stores in Malaysia: The influence on customer satisfaction, loyalty & retentionAnimashaun, Abdulrauf; Tunkarimu, Tarila Iman; Omkar Dastane
2018Assessment of the attractiveness of foreign markets: A case study. Comparison of Armenia and PolandMuradyan, Andranik
2016Cultural congruency and shocking buzz campaigns: Contrasting the opinions of professionals and consumersYahia, Karim Ben; Touiti, Soukeina; Touzani, Mourad
2020Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in CaliforniaSikalidis, Angelos K.; Kristo, Aleksandra S.; Kelleher, Anita H.; Maykish, Adeline
2015Authenticity in marketing: A response to consumer resistance?Marks, Christine; Prinsloo, Melani