Please use this identifier to cite or link to this item:
Kim, Jiin
Nam, Changi
Kim, Seongcheol
Year of Publication: 
Series/Report no.: 
26th European Regional Conference of the International Telecommunications Society (ITS), Madrid, Spain, 24-27 June 2015
Personal information is essential in an information-oriented society for societal development and as a valuable business resource. However, because of poor management and a lack of proper protection, leakage of personal information can take place over time, and the standard for compensation is not well established. In order to establish appropriate policies for its protection, we need to know the economic value of personal information. Using conjoint analysis, we analyze the potential value of personal information by calculating the marginal willingness to pay of Korean consumers for each attribute of personal information, which we estimate to be 7501.70 South Korean won (about 6.81 US dollars) per month. After indirectly estimating the economic value of personal information, we provide some political implications regarding the potential market size of any personal information protection service.
The value of personal information
Marginal willingness to pay
Conjoint analysis
Multinomial logit model
Document Type: 
Conference Paper

Files in This Item:

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.