Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/119177 
Authors: 
Year of Publication: 
2010
Series/Report no.: 
50th Congress of the European Regional Science Association: "Sustainable Regional Growth and Development in the Creative Knowledge Economy", 19-23 August 2010, Jönköping, Sweden
Publisher: 
European Regional Science Association (ERSA), Louvain-la-Neuve
Abstract: 
The paper deals with theoretical and application problems of city marketing. It is based on a series of researches which have been worked mainly in the Czech Republic, Slovak Republic, Austria, Germany and in the Netherlands. At the same time it points out the specific conditions and sometimes also different interpretations of city marketing in the countries mentioned above. The paper also points the series of discrepancies between theoretical hypothesis and practical realization of city marketing and in its final part it proposes a future of city marketing.
Subjects: 
town marketing
implementation
strategy of the municipal policy
Czech Republic
Austria
Document Type: 
Conference Paper

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